Digital Marketing Executive at LOPTERRA

Job Code: LPT/BN/DM001
Location: Ikeja, Lagos

Duties

• Develop online and offline marketing initiatives (e.g e-mail campaigns, SEO marketing, affiliate program, marketing events etc) .
• Setting up and optimizing adverts using Google Ad words, Facebook and other Social media platforms.
• Create marketing content for social media purposes (e.g. videos briefs, blog posts etc)
• Develop product promotional plan and advertising strategies to promote products to customers.
• Perform keyword research in relation to company business objectives and to optimize content and discover new leads.
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Maintain company social media presence across all digital channels.
• Brainstorm new and creative growth strategies
• Perform SEO of elements and structure of company websites and web pages (especially e-commerce website).

Qualifications and Other Requirements

• B.Sc qualification
• Minimum of 3 years experience
• Proven experience in managing SEO/SEM and PPC campaigns across Google
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Strong knowledge of Ad serving tools
• Strong experience with website analytics tools (e.g, Google Analytics, Web Trends, Google Ad words, Keyword Planner, Search Console).
• Working knowledge of HTML, CSS, and JavaScript
• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
• Strong analytical skills and data-driven thinking
• Proven and verifiable Ads results
• Project Management skills is an added advantage.

Remuneration
N200,000.00 per month.