Digital Marketing Executive at JC International

About the job

• The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns.
• Also the candidate will launch advertisements and create content to increase brand awareness.
• In addition, the candidate will have previous marketing experience and be able to monitor the company's social media presence.

Digital Marketer Role

• He / She will be responsible for overseeing the planning and execution of the digital marketing strategy for JC International Training Services covering e-commerce, brand portal websites, digital communications including email, affiliate marketing, and translation of marketing campaigns into digital marketing campaigns, analytics, and system integrations.
• Develop and manage digital marketing campaigns
• Oversee a social media strategy and review all content for errors to ensure compliance with the company’s policy and international standards
• Manage and maintain the company website
• Write and optimize content for the website and social networking accounts such as LinkedIn, Facebook, and Twitter
• Track and analyses website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving the conversion rate
• Continually work on the Search Engine Optimization of the website
• Fix any errors or bugs in online content
• Edit and post videos, podcasts, and audio content on social media platforms/channel
• Schedule E-mail Marketing as needed
• Create online banner adverts and oversee pay-per-click ad management
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Qualifications

• Bachelor's degree / HND in Related related field
• Excellent understanding of digital marketing concepts
• Experience with business-to-customer social media and content generation
• Strong creative and analytical skills
• Strong administrative skills