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  • Posted: Feb 9, 2021
    Deadline: Mar 2, 2021
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    Digital Marketing Executive

    Location: Ibadan, Oyo

    Job Description
    Digital Marketing Manager responsibilities include:

    • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
    • Maintaining our social media presence across all digital channels
    • Measuringand reporting on the performance of all digital marketing campaigns.

    Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Requirements

    • OND / HND / B.Sc in Marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc)
    • Working knowledge of ad serving tools (e.g., DART, Atlas etc)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of Wordpress, HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement.
    • 2 - 5 years Experience.

    Method of Application

    Interested and qualified candidates should send their Application Letter and CV to: iqmediastudios@gmail.com using the Job Title as subject of the email.
    Or
    Submit your Application at:
    2nd Floor, Liberty House,
    Opposite University of Ibadan, Ibadan,
    Oyo State.

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