Digital Marketing Executive at Greymate Care

Greymate Care is Africa’s leading digital health platform. We are changing the way Africans access health whenever, wherever. If you desire to work in a fast paced environment, and grow your career rapidly while making an impact, we’re looking for you too. 

Job description:

• Lead the planning and execution of the digital marketing strategies to promote our business to customers
• Plan, organise and manage all e-mail campaigns, social media pages and relevant creative content per the marketing KPI/calendar to drive traffic and increase conversions 
• Manage online customer acquisition and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analysing the results of ongoing digital campaigns
• Act as primary reference point for communication/ enquiries originating from online channels such as social media
• Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
• Use Google analytics and other business tracking tools to make strategic and tactical recommendations 
• Benchmark, measure and analyse results of online and offline marketing initiatives such as e-mail campaigns, SEO marketing, affiliate program and future online marketing initiatives 
• Help to create and support marketing content across all channels eg LinkedIn, Facebook, blogs, Twitter, etc 

Must haves:

• Graphic design knowledge 
• Proficiency in motion graphics
• Good communication and storytelling skills 
• Experience in generating and executing on marketing ideas
• 1-3 years working in Social Media Marketing and basic Graphics Design

Nice to have;

• Animation skills
• SEO/SEM experience