Digital Marketing Executive at Elvaridah

Job Summary

• The Digital Marketing Executive will be responsible for developing, managing, and executing the agency’s online marketing strategy to enhance brand visibility, promote models and talents, attract clients, and drive engagement across digital platforms.
• This role requires a creative and analytically driven individual who understands the fashion, modeling, and entertainment industry and can create compelling digital content that aligns with the agency’s brand identity and commercial objectives.

Responsibilities

• Develop digital marketing strategies to increase visibility of the agency, its models, and services.
• Plan and execute online campaigns across social media, search engines, email, and websites.
• Identify target audiences and optimize campaigns for engagement, reach, and conversion.
• Conduct competitor research within the modeling, fashion, and talent industry.

Social Media Management:

• Manage daily content across Instagram, TikTok, Twitter, YouTube, Facebook, and LinkedIn.
• Create and post engaging content including photos, videos, behind-the-scenes clips, casting updates, and spotlight features on models.
• Monitor social media trends, influencer collaborations, and fashion industry updates.
• Respond to inquiries, comments, messages, and community interactions.

Content Creation & Branding:

• Develop visually appealing graphics, reels, and promotional materials using Canva or similar tools.
• Coordinate with photographers, videographers, and the creative team to generate high-quality media.
• Write compelling captions, blog posts, and promotional copy aligned with brand tone.
• Ensure consistent branding across all digital channels.

Website Management & SEO:

• Update website content, model portfolios, blog sections, and new agency offerings.
• Implement SEO best practices to improve search rankings and organic visibility.
• Track website analytics using Google Analytics or similar tools.

Talent Promotion & Portfolio Visibility:

• Strategically promote models and talents through curated posts, campaigns, and digital showcases.
• Support casting announcements and client briefs by creating digital promotional materials.
• Maintain online talent showcases and digital comp cards.

Email Marketing & Client Engagement:

• Create and manage email marketing campaigns for clients, partners, and subscribers.
• Design newsletters featuring agency updates, new models, campaign highlights, and collaborations.

Analytics & Reporting:

• Monitor digital performance using analytics tools and generate weekly/monthly reports.
• Track KPIs such as engagement rate, reach, impressions, follower growth, and website traffic.
• Recommend data-driven improvements to enhance digital performance.

Collaboration & Campaign Coordination:

• Work closely with the creative, bookings, and talent management team.
• Coordinate digital marketing support for events, castings, fashion shows, shoots, and brand collaborations.
• Support influencer partnerships and digital PR initiatives.

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Media, Digital Arts, or related field.
• 2 - 4 years of experience in digital marketing, preferably in fashion, modeling, entertainment, media, or creative industry.