Digital Marketing Executive (Ecommerce & Logistics) at Smart Partners

Location: Ikeja, Lagos

Job Summary

• The ideal candidate will be responding for planning, developing, implementing and managing the overall digital marketing strategy.

Responsibilities:

• Build, plan and implement the overall digital marketing strategy
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Manage and train the rest of the team.
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels.
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts.
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan.
• Forecast sales performance trends.
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Requirements

• Bachelor’s Degree in Marketing or related disciplines.
• Minimum of 2 years proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills

Salary
Very Attractive