Digital Marketing Executive at DAG Industries Nigeria Limited

Job Summary

• The Digital Marketing Executive will support the Head of Marketing (Digital) in executing the company’s digital marketing initiatives across various online platforms.
• The role focuses on assisting with campaign execution, managing day-to-day digital activities, tracking performance, and supporting lead generation efforts.
• The ideal candidate should have 2–3 years of relevant experience, be highly organized, proactive, and capable of supporting digital marketing operations in a fast-paced environment.

Key Responsibilities

• Support the execution of digital marketing and brand campaigns across social media, website, email, and other digital platforms.
• Assist in managing day-to-day digital marketing activities including content scheduling, publishing, and campaign monitoring.
• Support digital activations and promotional campaigns across online channels.
• Collate and track campaign performance data and assist in preparing basic performance reports and insights.
• Assist in managing social media platforms by monitoring engagement, responding to basic inquiries, and escalating where necessary.
• Support the qualification and collation of marketing leads generated through digital platforms before passing them to the sales or dealer network.
• Assist in updating website content and ensuring digital assets remain current and aligned with brand standards.
• Liaise with vendors, agencies, and internal teams to support timely delivery of digital marketing materials.
• Assist in market research, competitor monitoring, and insight gathering to support marketing decisions.
• Support administrative tasks related to marketing budgets, approvals, documentation, and campaign records.
• Carry out other digital marketing-related tasks as assigned by the Head of Marketing (Digital & Special Projects).

Qualification & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• 2–3 years’ experience in Digital Marketing or Marketing Support role
• Basic familiarity with social media platforms, digital advertising, and analytics tools is an added advantage.

Required Skills & Competencies:

• Basic understanding of digital marketing and brand communication principles
• Strong coordination and execution support skills
• Basic knowledge of social media management and digital campaign tracking
• Good written and verbal communication skills
• Attention to detail and brand compliance awareness
• Ability to track activities, reports, and simple marketing KPIs
• Strong time management and ability to manage multiple tasks
• Willingness to learn, grow, and adapt in a fast-paced environment
• Team collaboration and stakeholder support skills
• Proficiency in Microsoft Office tools and basic digital marketing platforms

Additional Requirements:

• Ability to work effectively with cross-functional teams
• Positive attitude with a strong sense of responsibility
• Strong willingness to learn and continuously improve