Digital Marketing Copywriter at Compugeen

Job Summary

• We are seeking a creative and detail-oriented Digital Marketing Copywriter to join our marketing team.
• The ideal candidate will be responsible for creating engaging and persuasive content for various digital marketing channels to drive brand awareness, engagement, and conversions.

Roles and Responsibilities

• Develop compelling and high-quality content for digital marketing campaigns, including social media posts, brochures, email newsletters, blog articles, website copy, advertisements and other marketing collateral.
• Collaborate with the various teams across the companies to create content strategies that align with overall marketing goals and brand identity.
• Conduct research to ensure content is accurate, relevant, and aligned with the target audience.
• Optimize content for SEO to improve search engine rankings and drive organic traffic.
• Edit and proofread content to ensure it adheres to brand guidelines.
• Monitor and analyse content performance metrics to make data-driven improvements.
• Stay updated on digital marketing trends and best practices.
• Deal Breaker: Zero tolerance policy for missed deadlines, duplicate content and AI-generated content.

Job Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, English, or a related field
• Proven experience as a copywriter, preferably in a digital marketing or advertising setting.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content optimization.
• Ability to work collaboratively in a team environment.
• Strong organizational and time management skills.
• Proficiency in content management systems and digital marketing tools.

Key Competencies:

• Experience with social media management and content creation.
• Familiarity with analytics tools such as Google Analytics etc
• Knowledge of graphic design basics and tools like Adobe Creative Suite.
• Commitment to a high standard of integrity, ethical conduct, and accountability in all activities and decision-making processes.
• Excellent communication, and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.