Digital Marketing/Comms Strategist at HR Aid

Our client, a luxury fashion company located in Victoria Island, Lagos is looking to hire an experienced digital marketer/comms strategist to join the team. 

Responsibilities 
Digital Marketing

• Create content for ads on all social media platforms.
• Work with the designer and sales/customer service executive to create monthly content calendars.
• Create, edit and post high-quality image & video content on all social media platforms e.g., reels, Instagram stories, etc.
• Prepare monthly newsletters, broadcast messages, and create content for email marketing.
• Develop, execute and manage digital marketing campaigns.
• Manage the company’s website, track the website traffic flow, and provide internal reports on website activities to be reviewed monthly for growth improvement of the brand.
• Plan and coordinate photoshoots to take pictures of people/models for the brand.
• Respond to inquiries and orders on Instagram, Twitter/and other approved social media platforms.
• Record and communicate inquiries, order details, and feedback on Instagram to the sales/ customer service executive to be processed or resolved.
• Stay abreast of the latest trends in online marketing.
• Plan and schedule ads and other marketing activities.

Brand Communication

• Plan collaborations and partnerships with influencers. 
• Work with the creative director as well as the sales/customer service executive to create marketing strategies for the brand.
• Develop solutions to meet objectives based on consumer insight.
• Develop, research and evolve ideas to bring together the Brand goals.
• Use your knowledge in Fashion to optimize sales.
• Assist in making the company more technology-enabled.
• Managing marketing distribution through proper inventory channels and relationships.
• Review targets weekly with the management.
• Determine the demand for products and services offered by the company in relation to and its competitors.
• Ensure the vision and targets of sales are met.
• Execute marketing programs synchronized to make sure that the target customers are engaged with it.
• Perform all other tasks as assigned.

Qualifications

• A Bachelor’s degree in Digital Marketing, Mass Communication or Business Administration, related field
• 3-4 years experience in digital marketing/ social media management
• Experience in the fashion industry is an advantage
• Proven experience carrying out impactful digital campaigns that drive valuable results
• Highly organized with an ability to manage resources and budgets
• Strong communication skills – written and verbal
• Highly organized and capacity to manage multiple projects simultaneously
• Confident with a dynamic personality