Digital Marketing and Communication Manager at Brilliant Performance Solutions Limited

Location: Mainland, Lagos

The job functionalities includes
Create Digital Marketing Campaigns:

• Digital marketers are responsible for conceptualizing, planning, and executing comprehensive digital marketing campaigns across various channels such as social media, email, search engines, and websites.
• They strategize campaign objectives, target audience segmentation, messaging, and content creation to achieve desired marketing goals.

Generating Quality Blog Content:

• Creating engaging and informative blog content is essential for attracting and retaining audience attention.
• Digital marketers research industry trends, keywords, and audience preferences to produce high-quality blog articles that resonate with target audiences, drive website traffic, and enhance brand authority.

Identifying Trends and Insights:

• Digital marketers continuously monitor industry trends, consumer behavior, and competitor activities to identify emerging opportunities and insights.
• They leverage data analytics tools and market research techniques to gather actionable insights and adapt marketing strategies accordingly, ensuring relevance and competitiveness in the digital landscape.

Strategizing with Other Marketing Professionals:

• Collaboration with other marketing professionals, including content creators, designers,SEO specialists, and analysts, is integral to digital marketing success.
• Digital marketers align strategies, share insights, and coordinate efforts to ensure cohesive and integrated marketing campaigns that deliver consistent messaging and branding across channels.

Understanding Social Media Best Practices:

• Digital marketers possess in-depth knowledge of social media platforms, algorithms, and best practices to maximize audience engagement and reach.
• They develop social media strategies, create compelling content, and execute tactics such as hashtag optimization, influencer partnerships, and community management to build brand presence and foster meaningful interactions.

Analyze Campaigns:

• Analyzing campaign performance metrics and key performance indicators (KPIs)is crucial for evaluating the effectiveness of digital marketing efforts.
• Digital marketers use analytics tools to track metrics such as website traffic, conversion rates, engagement metrics, and ROI, enabling data-driven decision-making and continuous optimization of marketing strategies.

Build Brand Awareness:

• Digital marketers play a vital role in building brand awareness and recognition through strategic positioning, messaging, and storytelling.
• They leverage various digital channels to disseminate brand messaging, showcase product offerings, and engage target audiences in meaningful ways, ultimately enhancing brand visibility and recall.

Data Analysis:

• Data analysis is integral to digital marketing, enabling marketers to derive actionable insights, measure performance, and optimize strategies for better results.
• Digital marketers utilize data analytics tools to interpret data, identify trends, track user behavior, and make informed decisions that drive business growth and profitability.

Establishing Goals and Performance Indicators:

• Digital marketers collaborate with stakeholders to define clear objectives, goals, and performance indicators for digital marketing initiatives.
• Whether it's lead generation, website traffic, or revenue generation, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals ensures alignment with overall business objectives and facilitates performance tracking and evaluation.

Executing Campaigns on Social Networks:

• Digital marketers leverage social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest to execute targeted marketing campaigns.
• They create engaging content, run paid advertising campaigns, and implement social media strategies to attract followers, drive engagement, and generate leads or sales.

Paid Search Advertising:

• Managing paid search advertising campaigns, including Google Ads (formerly AdWords) and Bing Ads, is a key responsibility of digital marketers. T
• hey conduct keyword research, create ad copy, optimize bidding strategies, and monitor campaign performance to maximize ROI and achieve advertising objectives such as lead generation or website traffic.

Collaboration:

• Collaboration with internal teams, external agencies, and cross-functional stakeholders is essential for digital marketing success.
• Digital marketers coordinate with sales teams, product managers, customer support, and creative agencies to align marketing efforts with business goals, ensure brand consistency, and deliver seamless customer experiences.

Company Blogs:

• Maintaining and optimizing company blogs is critical for content marketing and SEO initiatives.
• Digital marketers publish relevant and engaging blog posts, optimize content for search engines, and promote blog articles through social media and email marketing channels to drive organic traffic, enhance brand credibility, and nurture leads through the sales funnel.

Requirements

• Interested candidates should possess an HND / Bachelor`s / Master`s Degree with 4-5 years of work experience.