Digital Marketing Analyst at Impact HER Africa

About the job

• Our organization is seeking a passionate Digital Marketing Analyst to join our team. You will be required to empower SME women entrepreneurs across Africa by developing and executing digital marketing strategies, conducting webinars, and providing operational support. If you're ready to make a positive impact and have expertise in digital marketing, we invite you to apply and be part of our mission.

Responsibilities:

• Develop comprehensive digital marketing strategies for women entrepreneurs.
• Collaborate with the women entrepreneurs to understand their business goals and target audience.
• Schedule, organize, and host webinars and online workshops to educate and train women entrepreneurs on digital marketing best practices.
• Conduct one-on-one calls with participants to provide personalized guidance, answer questions, and address challenges they may face in implementing digital marketing strategies.
• Assist in managing the organization’s digital platforms, including websites, social media channels, and email marketing tools
• Assist in planning and organizing events for the community.

Requirements:

• Bachelor's degree in marketing, communications, or related field.
• Proven work experience in digital marketing.
• Strong knowledge of digital marketing principles and tools.
• Excellent communication and interpersonal skills.
• Self-motivated, detail-oriented, and organized.
• Proficient in Microsoft Office and web analytics tools.
• Familiarity with the African SME landscape is a plus.