Digital Marketer at Zumera Property Development Limited

Job Responsibilities

• Develop, implement, and manage marketing campaigns that promote the products and services of our company.
• Enhance brand awareness within the digital space and drive website traffic and acquire leads/customers.
• Oversee the creation and delivery of digital content across various platforms such as websites, blogs, social media, and email.
• Collaborate with the content team to create engaging and relevant content.
• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Manage and maintain the company’s social media presence.
• Engage with customers and followers on social media platforms.
• Design, build, and maintain our social media presence.
• Plan and execute email marketing campaigns.
• Work with internal teams to create landing pages and optimize the user experience.
• Collaborate with agencies and other vendor partners.

Job Qualifications

• Candidates should posess a Bachelor’s Degree in Marketing, Business, or a related field.
• Proven working experience in digital marketing, particularly within the real estate industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Job Requirements:

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Webtrends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.
• Creative and innovative thinker.
• Ability to work independently and in a team environment.