Digital Marketer at TranSave Technologies Limited

Job Summary

• The Digital Marketing Officer will be responsible for planning, implementing, and optimizing Transave's digital marketing campaigns across multiple online channels.
• The ideal candidate should have a strong understanding of digital marketing trends, content creation, social media management, SEO, paid advertising, and analytics.

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, customer acquisition, and engagement.
• Manage the company's social media platforms by creating, scheduling, and publishing engaging content.
• Plan and execute paid digital advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
• Monitor campaign performance and optimize marketing efforts based on data and analytics.
• Create compelling marketing content, including graphics, videos, blog articles, email campaigns, and promotional materials.
• Optimize website content using SEO best practices to improve search engine rankings and organic traffic.
• Manage email marketing campaigns, newsletters, and customer engagement initiatives.
• Conduct market research to identify customer trends, competitor activities, and new digital marketing opportunities.
• Collaborate with internal teams to support product launches, promotional campaigns, and company events.
• Track key performance indicators (KPIs) and prepare regular marketing performance reports.
• Stay up to date with emerging digital marketing trends, tools, and best practices.

Requirements

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related field.
• Minimum of 2 years of proven experience in digital marketing.
• Strong knowledge of social media marketing, SEO, SEM, email marketing, and content marketing.
• Experience managing paid advertising campaigns (Google Ads and Meta Ads).
• Proficiency in digital marketing tools such as Google Analytics, Google Search Console, Meta Business Suite, Canva, and email marketing platforms.
• Basic knowledge of graphic design and video editing tools is an added advantage.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently, manage multiple projects, and meet deadlines.

Preferred Skills:

• Experience marketing fintech, financial services, or technology products.
• Knowledge of CRM platforms and marketing automation tools.
• Familiarity with WordPress or other content management systems.
• Understanding of conversion rate optimization (CRO) and customer journey mapping.