Digital Marketer at Speedaf Nigeria Limited

Job Overview

• We are seeking a creative and data-driven Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
• The ideal candidate will have a passion for all things marketing and technology, and a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

• Develop and manage digital marketing campaigns to promote our services.
• Plan and execute all digital marketing activities, including SEO/SEM, email, social media, display advertising, and content marketing.
• Maintain and manage the company’s website, ensuring performance, content accuracy, and user experience.
• Optimize website content for SEO and usability.
• Measure and report on the performance of all digital marketing campaigns using tools like Google Analytics and make data-driven recommendations.
• Manage and grow presence on social media platforms (Facebook, Twitter, Instagram, LinkedIn, Tiktok etc.).
• Conduct keyword research, competitor analysis, and audience targeting.
• Create and manage content calendars for blogs, newsletters, and social media.
• Stay up to date with digital trends and technologies and suggest improvements.

Required Skills and Qualifications

• Candidates should possess a Bachelor’s Degree in Marketing, Digital Media, Communications, or a related field.
• Proven working experience in digital marketing (2–3 years preferred).
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Proficiency in marketing tools and platforms such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), HubSpot, or Mailchimp.
• Experience with website analytics and content management systems (WordPress, Shopify, etc.).
• Excellent communication and analytical skills.
• Creativity and ability to think out of the box.