Digital Marketer at Smash Technology

Job Summary

• We are looking for a results-driven Digital Marketer to plan, execute, and manage online advertising campaigns across multiple social media platforms.
• The ideal candidate will be responsible for targeting the right audience, optimizing campaigns, and delivering measurable results that support business growth.

Key Responsibilities

• Plan, create, and run paid advertising campaigns across social media platforms (Instagram, Facebook, TikTok, Twitter/X, etc.)
• Identify and target the right audience based on campaign goals
• Monitor and analyze ad performance (reach, engagement, conversions, ROI)
• Optimize campaigns to improve performance and reduce cost
• Conduct audience research and refine targeting strategies
• Manage advertising budgets effectively
• Generate leads and drive conversions through digital campaigns
• Provide regular performance reports and insights
• Collaborate with the design and content team for ad creatives
• Stay updated on digital marketing trends and platform algorithm changes

Educational Qualifications

• Minimum of OND / HND / Bachelor’s Degree in Marketing, Business Administration, or related field (or equivalent experience)

Experience:

• 3–6 years of experience in digital marketing or running paid ads
• A proven track record of successful ad campaigns is an added advantage

Other Requirements:

• Must be available to work fully onsite
• Result-oriented with a strong focus on conversions and growth
• Ability to take initiative and work with minimal supervision
• Must be proactive, creative, and detail-oriented
• Strong commitment to meeting targets and deadlines..

Required Skills:

• Strong knowledge of social media advertising platforms (Meta Ads, TikTok Ads, etc.)
• Ability to identify and target the right audience segments
• Analytical mindset with the ability to interpret campaign data
• Good understanding of digital marketing metrics (CTR, CPC, CPA, ROI)
• Basic knowledge of content creation and copywriting
• Proficiency in marketing tools and analytics platforms
• Strong communication and reporting skills
• Ability to work under pressure and meet targets.