Digital Marketer at Showgear Limited

Role Description

• The Digital Marketer will monitor our social media initiatives and implement successful marketing practices.
• He/she should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization for online content.
• They should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.
• He/she will develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

What You will Do

• Create and upload copy and images for the organization’s website
• Write and dispatch email marketing campaigns
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Assist with designing website banners and web visuals
• Communicate with clients, affiliate networks and affiliate partners
• Conduct keyword research and web statistics reporting
• Contribute to social media engagement and brand awareness campaigns
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement
• Contribute to company and industry blogs and manage e-communications
• Assist with paid media, including liaising with digital advertising agencies
• Develop and integrate content marketing strategies
• Keep up to date with current digital trends
• Manage the contact database and assist with lead generation activities
• Negotiate with media suppliers to achieve the best price for clients.

Knowledge / Experience

• B.Sc / HND with a minimum of 2 years experience.
• Demonstrable experience using SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (google analytics, etc)
• Working knowledge of ad serving tools
• Working knowledge of HTML, CSS and JavaScript development and constraints
• Strong analytical skills and data driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement.

Competencies:

• Video Marketing
• Data Analytics
• Content Marketing
• Persuasiveness
• Search Engine Optimization and Search Engine Marketing
• CRM
• Communication Skills
• Basic design Skills
• Social Media Marketing.