Digital Marketer at SavingsBox NG

Job Description

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Identify target audiences and create tailored digital campaigns.
• Create engaging and relevant content for various digital platforms, including blog posts, social media, emails, and videos.
• Manage content calendar and collaborate with content creators.
• Manage and optimize social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Create and schedule posts, monitor engagement, and analyze performance metrics.
• Optimize website content and structure for search engines.
• Perform keyword research, track rankings, and implement SEO best practices.
• Plan and execute email marketing campaigns, including designing templates and analyzing results.
• Build and segment email lists for targeted outreach.
• Manage PPC campaigns (e.g., Google Ads, Facebook Ads) to drive traffic and conversions.
• Monitor ad budgets, keywords, and ad copy performance.
• Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Prepare regular reports with actionable insights and recommendations.
• Identify opportunities to improve website and landing page conversion rates.

Requirements

• Candidates should possess Bachelor's Degrees with 3+ years relevant work experience.