Digital Marketer (Real Estate) at The People Practice

Our client, who is a Legal Practitioners & Property Consultants, is looking to hire an experienced Digital Marketer (Real Estate) to join their team. This dual-role position combines real estate management with digital marketing expertise to drive the growth and visibility of their properties. The ideal candidate will have a solid understanding of real estate operations, property management, digital marketing strategies, and lead generation.

Responsibilities

Real Estate Management

• Oversee property management, including leasing, tenant relations, maintenance coordination, and compliance with local regulations.
• Manage property listings, conduct site visits, and collaborate with real estate agents or brokers to ensure properties are effectively marketed.
• Negotiate lease terms, renewals, and contracts with clients or tenants to maximize revenue and occupancy rates.
• Monitor property market trends to identify opportunities and risks and report insights to senior management.
• Track and analyze property performance metrics and financials to ensure profitability and growth.

Digital Marketing and Lead Generation

• Develop and implement digital marketing campaigns, including social media, email marketing, and paid ads, to attract and engage clients.
• Optimize property listings across websites, online marketplaces, and real estate platforms to increase visibility and traffic.
• Utilize SEO, SEM, and analytics to improve online presence, track campaign performance, and maximize lead generation.
• Collaborate with graphic designers, photographers, and other external vendors to create high-quality promotional materials.
• Leverage CRM tools to manage client relationships and ensure consistent follow-up with leads and inquiries.

Qualifications

• Bachelor’s degree in Real Estate, Marketing, Business, or a related field.
• Minimum of 3-5 years in real estate management or digital marketing, with experience in both preferred.
• Proficiency in property management software and CRM tools.
• Strong understanding of SEO, SEM, PPC, and social media marketing strategies.
• Familiarity with digital analytics tools and real estate platforms.

Must have skills

• Excellent communication and negotiation skills.
• Ability to work independently, prioritize tasks, and manage multiple responsibilities.
• Creative and strategic thinking with attention to detail.
• Knowledge of local real estate market trends and regulations.