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  • Posted: May 11, 2021
    Deadline: May 15, 2021
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    Prixair comprises of Prixair Hotels, Prixair Catering, Prixair Properties, Prixair Studio and Flames Restaurant. We are the leading hospitality company, spanning the lodging sector from luxurious full-service hotels to extended-stay suites. Prixair group offers business and leisure travelers the finest in accommodations, service, amenities and value. Prix...
    Read more about this company

     

    Digital Marketer

    JOB BRIEF

    If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

    You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as IT), and vendors to launch campaigns on time and on budget.

    RESPONSIBILITIES

    • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
    • Maintaining our social media presence across all digital channels
    • Measuring and reporting on the performance of all digital marketing campaign
    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    Requirements

    • BSC/HND  degree in marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement

    Note: We thank you for applying but only qualified candidates will be contacted

    • Only residents of Abuja will be contacted
    • Age: Not below 25 years of age and not above 35 years
    • A strong sense of marketing is required
    • Kindly do not apply if you are outside Abuja
    • This is an ongoing role and will be closed as soon as the right candidate is found
    • Attach a link to your previous work

    Salary: N80,000 - N100,000

    Method of Application

    Interested and qualified candidates should forward their CV to: careers@lvpgroup.net using the position as subject of email.

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