Digital Marketer at PPC Limited

Summary of Roles / Responsibilities

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain the company’s social media presence.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Monitor key online marketing metrics to track success.
• Ensure that the brand message is consistent.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Develop and manage digital marketing campaigns.
• Manage organization’s website.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
• Track the website traffic flow and provide internal reports regularly.
• Fix error in online content, arrange webinars and webcasts.

Qualification and Person Specification

• Degree in Marketing or a related field.
• 2+ years of experience in Digital Marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development, Photoshop, and Coreldraw.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.