Digital Marketer at Polaris Digitech limited

A Social Media Marketer is responsible for implementing strategies to promote a brand, products, or services across various social media platforms and websites. Their goal is to engage
audiences, drive traffic, and increase brand awareness and sales. Here are the key responsibilities typically associated with this role:

Strategy Implementation:

• Support in developing comprehensive social media strategies aligned with business goals.
• Conduct competitive analysis and audience research to inform on best strategy

Content Creation:

• Create engaging and high-quality content, including text posts, images, videos, and stories.
• Develop a content calendar to ensure consistent posting and timely content delivery.

Platform Management:

• Manage social media accounts on platforms such as Facebook, Instagram, Twitter,
• LinkedIn, and others.
• Monitor and respond to comments, messages, and mentions in a timely manner.

Sales

• Conversion of leads to customer providing adequate information and follow-up.
• Engage prospects on products and services offered.

Support Campaign Planning and Execution:

• Support in planning social media campaigns to promote products, services, or events and work to achieve set target.
• Utilize paid advertising options on social media platforms to reach a wider audience.