Digital Marketer at Peridot Forte Solutions Consulting

Summary:

We are looking for a Digital Analyst to support our team. You will be responsible for driving awareness of a company’s products via digital channels such as online advertising, website and social media. Tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance.

Responsibilities:

• Developing and executing the organisation’s annual digital marketing plan, including SEO, Social Media, Affiliates and Display/Re-targeting
• Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
• Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
• Implementing strategies to drive traffic to the organisation’s website, including SEO.
• Creating and implementing a social media policy and framework for the organisation
• Moderating and creating content for all social media platforms including Twitter, Instagram and Facebook
• Managing the digital marketing budget, including allocating budgets across different channels and platforms
• Producing regular digital dashboards and reporting progress against set KPIs
• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.

Requirements 

• First degree in Marketing or a related field.
• 2-3 years of related work experience.
• Strong analytical and strategic thinking skills.