Digital Marketer at Neohomes Limited

Role Summary

• The Digital Marketing Specialist will drive lead generation, brand visibility, and conversion through data-driven digital strategies. The role requires strong expertise in SEO and highly targeted paid advertising to deliver measurable business growth.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives
• Plan, launch, and optimize targeted advertising campaigns (Google Ads, Meta Ads, etc.)
• Lead SEO strategy including keyword research, on-page and off-page optimization
• Manage website traffic growth and conversion rate optimization (CRO)
• Analyze campaign performance and provide actionable insights
• Manage content distribution across digital channels (website, email, social media)
• Conduct audience segmentation and targeting for high-quality lead generation
• Track and report on KPIs using tools like Google Analytics and ad platforms
• Collaborate with sales and business development teams to improve lead quality

Requirements

• Bachelor’s Degree in Marketing, Communications, or related field with 2–3 years of proven experience in digital marketing
• Strong expertise in SEO (on-page, technical, and off-page)
• Hands-on experience with targeted paid ads (Google Ads, Meta Ads, etc.)
• Demonstrated ability to run high-converting campaigns
• Proficiency in analytics tools (Google Analytics, Search Console, etc.)
• Strong data interpretation and reporting skills

Key Competencies:

• Data-driven decision making
• Creativity with performance focus
• Strong analytical thinking
• Communication and collaboration skills
• Adaptability and Intiative Thinking
• Cost per lead (CPL) and customer acquisition cost (CAC)
• Conversion rates across campaigns
• Organic traffic growth (SEO performance)
• Return on ad spend (ROAS)
• Lead quality and pipeline contribution
• Campaign ROI and engagement metrics

Optional/Advantage:

• Experience in real estate or high-value sales environments
• Certification in Google Ads, Meta Blueprint, or SEO tools
• Familiarity with CRM and marketing automation tools