Digital Marketer at Marsand Bespoke Joinery Limited

Job Summary

• We are looking for a creative and results-driven Digital Marketer to join our team in the furniture industry. In this role, you will be responsible for developing and executing digital marketing strategies to increase brand awareness, drive online engagement, and boost sales. 
• You will work closely with the design and sales teams to create compelling content, manage social media, and optimize online campaigns to reach the right audience effectively.

Key Responsibilities

• Social Media Management: Develop and manage content for social media platforms (Instagram, Facebook, Pinterest, LinkedIn, TikTok) to engage with our audience and promote furniture collections.
• Content Creation: Produce high-quality content, including product descriptions, blog posts, email campaigns, and ad copy, tailored to our target customers.
• SEO & Website Optimization: Implement SEO strategies to improve website ranking, enhance user experience, and increase organic traffic.
• Paid Advertising: Plan and execute PPC campaigns (Google Ads, Facebook Ads, Instagram Ads) to generate leads and boost sales.
• Email Marketing: Develop and manage email marketing campaigns, newsletters, and promotional offers to drive customer retention.
• Analytics & Reporting: Monitor digital marketing performance using tools like Google Analytics, social media insights, and ad metrics to optimize campaigns for better results.
• E-commerce & Online Sales: Enhance the company’s online presence, optimize product listings, and support e-commerce strategies to drive online purchases.
• Collaboration: Work with graphic designers, sales teams, and content creators to ensure cohesive branding and messaging across all digital platforms.
• Influencer & Partnerships: Identify and collaborate with influencers, bloggers, and brand ambassadors to promote furniture products.

Skills & Qualifications

• Bachelor's Degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in digital marketing, social media management, and e-commerce (preferably in the furniture or home décor industry).
• Strong knowledge of SEO, Google Ads, Facebook Ads, Instagram marketing, and email marketing.
• Proficiency in Google Analytics, Canva, Adobe Photoshop, WordPress, or Shopify.
• Excellent copywriting and content creation skills.
• Strong analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Passion for furniture, interior design, and lifestyle marketing.
• Ability to work independently and collaboratively in a fast-paced environment.