Digital Marketer Manager at Zenith Bank

Job Description

• Primary Role: Product Owner
• Learn and understand product functions and features.
• Collaborate with prospective users and clients to understand and anticipate their needs and translate them into product requirements.
• Overseeing all stages of product creation including design and development.
• Liaising with product team and end-users to deliver updates.
• Develop and maintain an appropriately prioritized backlog of user stories for implementation.
• Act as an ambassador for the product internally and externally and as the primary contact for queries related to the product.
• Research and analyze the market, users, and the roadmap for the product.
• Respond to user queries and help requests.
• Test and evaluate aspects of the product.
• Benchmark product features.
• Work with internal and external customers to analyze the needs and align product roadmap to strategic goals.
• Identify product related bugs and blockers, and ensure a fix is implemented.
• Scheduling product demo for potential clients.
• Provide onboarding support to potential users/businesses.
• Develop use-cases and prioritize stories to ensure work focuses on those with a maximum value aligned with product strategies.
• Work closely with senior management to create a product that fits the company portfolio.
• Accountable for the created product(s), delivery in the product model and communicating the product needs with business partners.

Role Requirements

• Proven work experience as digital marketer
• Knowledge on competitive digital marketing applications
• Experience using digital marketing applications
• Knowledge of website analytics tool
• Design and creative skills
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaign
• Being a key point of contact on digital marketing issues
• Knowledge on reporting and measurement of digital campaigns
• Up-to-date with the latest digital trends and best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking