Digital Marketer at MacTay Consulting

Job Description of a Digital Marketer in Ajah:

• Increasing the company’s revenue by driving and closing sales through contacts generated from social media ads.
• Generating contacts of potential customers and buyers across the company’s various social media platforms.
• Achieving the sales target set by the communication department.
• Producing reports on sales performance across the company’s various social media platforms.
• Generating, revising, publishing and sharing exciting content daily (e.g. original text, photos, videos and news)
• Exploring social media trends and informing management of changes that are relevant to the company’s trade activities
• Utilizing social media marketing tools to create and maintain the company’s brand
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Performing with marketing/sales professionals to develop social media marketing movements
• Interacting with clients and other stakeholders via the company’s social media accounts
• Monitoring SEO and web traffic metrics.
• Analyzing the company’s digital marketing strategy and social media strategy and identifying strategic defects, and making suggestions for modifications
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for certain shares or likes.
• Ensuring brand consistency by collaborating with other teams, like marketing and sales departments.
• Communicating with followers, replying to queries on time and monitoring customer reviews.
• Recommending and implementing new attributes to invent brand awareness, like promotions and competitions.
• Staying uptodate with recent technologies and trends in social media, design tools and applications.

Requirements:

• At least B.Sc in Marketing or any relevant field
• 2 – 5 years experience as a social media officer
• General knowledge of social media marketing and contact calling to drive sales.
• Excellent telephone marketing skills.
• Relevant experience in determining a mark audience and how to cater to unique marketing campaigns to seize their attention
• Strong knowledge of marketing strategy and how to effortlessly use these concepts throughout various forms of outreach.
• Understanding of graphic design regulations
• Professional certifications would be an added advantage.