Digital Marketer at LOPTERRA

Job Code: LPT/N/DM2
Location: Ikeja, Lagos

Job Description

• We are in need of a Digital Marketer whose sole job is to improve branding, generateleads and improve company visibility.

Key Duties

• Monthly Digital Campaign Projects
• Email & Social Media (LinkedIn, Facebook & Instagram) Campaigns in line with Projects
• Generateleads and clicks (conversions)
• Plan and execute all digital marketing, including seo/sem, PPC and marketing database, email, social media and display advertising campaigns.
• Create highly targeted campaigns to reach the right audience, formulate an explicit value offer to avoid misunderstandings per month.
• Measure and report performance of all digital marketing campaigns and assess against goals (roi and kpis).
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies with the team
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Develop and monitor campaign budgets.
• Evaluate important metrics that affect website traffic, service quotas, and target audience.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.

Key Requirements

• Bachelor's Degree in Marketing or relevant field.
• A minimum of 3 years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• In depth knowledge of various digital paid campaigns Google, Facebook, LinkedIn and Instagram.
• Good knowledge of Microsoft Office Suite
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

Remuneration

• N70,000 -  N100,000 / month.