Digital Marketer at Lighthouse Electronics Limited

As a digital marketer you are generally responsible for using digital channels to generate leads and build brand awareness for the company. Your primary roles include but not limited to the following:

• Content Strategy – Along with the design and functionality of the company website, a digital marketer is also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
• SEO and SEM – a digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.
• E-Commerce – where appropriate, a digital marketer is responsible for converting website visits into online sales. This is often achieved by making the online shopping experience as easy as possible and by introducing special deals.
• Social Networking – a digital marketer may also be responsible for managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.
• Data & Analytics: Familiar with Google Analytics. Track reports, monitoring campaigns and applying findings based on consumer behavior will allow you to come up with better solutions that will increase conversions and drive traffic.
• Corporate blogs
• Use measurable analytics to identify weaknesses and find  ways to improve performance across these channels.
• Any other duty that may be assigned by the management.