Digital Marketer at Kaiglo Stores Limited

Job Description

• We are looking for a talented Digital Marketer to administer our social media accounts.
• You will be responsible for creating original text and video content, managing posts and responding to followers.
• You will manage our company image in a cohesive way to achieve our marketing goals.
• As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends.
• You should have excellent communication skills and be able to express our company’s views creatively.
• Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities:

• Performing research on current benchmark trends and audience preferences.
• Designing and implementing social media strategy to align with business goals.
• Setting specific objectives and reporting on ROI.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• design and deliver creative and engaging social media strategies.
• manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr and YouTube, adapting content to suit different channels and audiences.
• oversee, plan and deliver content across different platforms using scheduling tools like hootsuite.
• Create and/or coordinate original and engaging multimedia content across multiple social platforms.
• Develop, launch and manage new competitions and campaigns that promote your organization and brand.
• Form key relationships with influencers across social media platforms.
• Undertake audience research.
• Manage and facilitate social media communities by responding to social media posts and developing discussion.

Requirements and skills

• Proven work experience as a Social media manager
• Hands on experience in content creation.
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels.
• Excellent communication skills
• Analytical and multitasking skills