Digital Marketer at Innovation Village Limited

RESPONSIBILITIES

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

REQUIREMENTS

• B.Sc Degree 
• Proven working experience in digital marketing/ Social Media Management
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.