Digital Marketer at InfoStrategy Technology

Department: Business Development
Reports to: Head of Operations

Essential Duties and Responsibilities

• Prospect for new clients and develop tailored contents (proposal, newsletters, etc.) for clients
• Build, plan and implement the overall company’s digital marketing strategy
• Prepare and manage a digital marketing budget
• Drive business development and pitch to clients the organizations business model
• Create, manage and improve content across our online platforms considering SEO and Google Analytics
• Planning digital marketing campaigns, including web, SEO / SEM, email and social media
• Manage company's social media channels (LinkedIn, Facebook, Twitter, Instagram) and communicate with followers on all social media pages, respond to queries / complaints from customers and monitor customer reviews
• Follows up on all outstanding quotes for assigned customers and prospects within 24 hours
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Continuously strive to develop company presence on social media
• Participate in meetings, conferences and client discussions as a representative of the company
• Develop new and creative growth strategies for the company and launch advertisements to increase brand awareness
• Create & follow a communication plan for social media & email communications
• Develop database of client and utilize the results to manage clients
• Analyze and evaluate social media campaigns and strategies / report on the effectiveness of campaigns while monitoring competition and providing suggestions for improvement
• Work closely with the team and creative designers to come up with designs and update creatives constantly
• Stay up-to-date with the latest trends and best practices in digital marketing
• Other duties as assigned.

Education, Qualifications, Experience, Skills and Competencies

• Minimum 3 years experience in Digital Marketing or a similar role
• Demonstrable experience managing SEO, marketing database, email and social media
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of various social media platforms, best practices, and website analytics tools (e.g., Google Analytics, Google AdWords, Mail chimp)
• Excellent communication and interpersonal skills
• Great content development and writing skills
• Highly creative and analytical with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Basic Web Management Skills
• Experience in a Printing Press will be an advantage.