Digital Marketer at Hallmark Capital Limited

Job Summary

• We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
• The ideal candidate will have a passion for all things marketing and technology.
• You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Job Responsibilities

• Assisting in the formulation of strategies to build a lasting digital connection with consumers with primary focus on customer engagement, customer acquisition, customer retention and customer relationship management.
• Plan and monitor the ongoing company presence on across all social media platforms
• Maintain brand identity across all online advertisements, websites and social media channels.
• Run targeted online client generation marketing campaigns including: PPC landing pages, Email Marketing, SMM, SEO, Customer Relationship Management, Competitive Analysis, Social Media, Click bait, Mobile and location based services.
• Increase website traffic through Search Engine Optimization (SEO), PPC campaigns and online marketing strategies.
• Implementing SEO restructure of company’s website with emphasize on Technical SEO, On-page and Off-page SEO, Local SEO and Content Marketing.
• Forecast marketing campaign growth and ROI for marketing campaigns
• Assist in maintaining the front-end functionality and content management of all corporate websites.
• Organic growth of company followership across all digital channels
• Provide creative ideas for content marketing and update website
• Generate required Analytics Report.

Job Specification
Qualification:

• BSc. Mass Communication, Marketing or any Social Sciences with Diploma in Digital Marketing, SEO certifications amongst others

Experience Required:

• 1- 5 years working experience either in the financial Industry or other marketing related industry.
• Age Range : 23 - 30.