Digital Marketer & Growth Personnel at Trade Lenda

Responsibilities

• Developing comprehensive digital marketing plans, outlining tactics, timelines, and metrics for success.
• Optimizing website content, meta descriptions, headers, and images for search engines.
• Setting up, managing, and optimizing PPC campaigns on platforms like Google Ads, ensuring a positive ROI.
• Developing strategies for each social media platform based on target audience behavior and platform trends.
• Work with the Digital team on designing & executing email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
• Work with the Digital team on tracking email campaign performance, analyzing open rates, click-through rates, and conversions to improve future efforts.
• Monitoring key performance indicators (KPIs) such as website traffic, conversion rates, and customer acquisition costs.
• Analyzing data from various digital marketing channels to identify trends, insights, and areas for improvement.
• Preparing detailed reports for highlighting campaign performance and providing recommendations for future strategies.
• Ad Campaign Planning: Develop and execute paid advertising strategies across platforms like Google, Facebook, Instagram, and LinkedIn.
• Continuously monitoring and adjusting campaigns to improve performance, including A/B testing of ad creatives and targeting options.
• Working closely with the sales, product development/tech team & customer service support to ensure cohesive marketing efforts.

Requirements

• Interested candidates should possess a Bachelor's Degree with 2-3 years work experience.