Digital Marketer at George Houston Resources Limited

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors.

REQUIREMENTS

• BSc/BA/HND in marketing or relevant field.
• 1-2 years experience as a Digital Marketer
• Proven experience as Digital Marketing Executive or similar role
• Implement strategic plans to insure growth in the assigned accounts.
• Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.
• Build community within our websites for steady, consistent growth.
• Skills and experience in creative content writing.
• Create richer website content with story creation/making, themes, lifestyle.
• Develop, implement, and manage brand awareness with public, media.
• 5+ years of experience working in a digital marketing agency or in-house communications department. (This is not a contract position.)
• A track record of ascending to increasingly higher levels of responsibility.