Digital Marketer at Forbes Digits

We are looking for a Digital Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

The responsibilities include:

• Plan and execute digital marketing campaigns, including Web, SEO/SEM, Email, Facebook/Instagram, Twitter, Tiktok and Youtube Ads.

• Maintain our social media presence across all viable digital channels.

• Measure and report the traffic flow and overall performance of all digital marketing campaigns, and assess against the company’s goals (ROI and KPIs).

• Work with various content formats such as blogs, videos, carousel, audio, etc.

• Support the creative team with advice on graphics, videos, and any written copy.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements include:

• Experience in optimizing Ad creatives, landing pages and user funnels.

• Experience with A/B testing and experiments on key marketing channels.

• Excellent understanding of Search Engine Optimisation (SEO), Facebook/Instagram Ads, Email, Twitter, Tiktok, Youtube Ads, etc.

• Ability to drive leads and prospects through an Ad successfully.

• Experience in setting up and optimizing Google Adwords campaigns.

• Strong analytical skills and data-driven thinking.

• Ability to communicate clearly orally and verbally. 

• A strong zeal to learn and implement quickly is a plus.

• Have 0-2 years of experience implementing these requirements.

A typical day for a Digital Marketer at our company depicts the activities that require the skills and responsibilities stated above.