Digital Marketer at FoliXx Hospitality

Key Responsibilities:

Social Media Strategy & Content Creation

• Develop and execute engaging social media strategies to attract and engage lounge patrons.
• Curate high-quality, brand-aligned content, including photos, videos, and reels.
• Plan weekly content calendars for consistent posting on Instagram, Facebook, TikTok, and other relevant platforms.

Brand Awareness & Customer Engagement

• Design and implement campaigns to boost brand awareness and customer interest in lounge offerings, events, and special promotions.
• Engage with followers, respond to inquiries, and foster an active online community to build loyalty.

Event Promotion & Marketing

• Strategically promote events, themed nights, and guest appearances to drive attendance.
• Collaborate with event organizers and influencers for maximum visibility.

Influencer & Partnership Collaborations

• Identify and manage relationships with local influencers, bloggers, and content creators to increase lounge visibility.
• Monitor the impact of influencer partnerships to ensure alignment with brand goals and audience appeal.

SEO & Content Optimization

• Optimize all digital content for search engines to improve online visibility and attract high-quality traffic.
• Write SEO-friendly updates or blog posts about new menu items, events, and lounge features.

Email Marketing Campaigns

• Develop and execute email campaigns to engage subscribers, announce events, and offer exclusive deals.
• Analyze metrics such as open rates and click-throughs to refine email strategy.

Analytics & Performance Tracking

• Track and report on key digital metrics, including engagement, traffic, conversions, and ROI.
• Prepare performance reports and suggest adjustments based on data insights.

Paid Advertising & Campaign Management

• Manage paid advertising campaigns on Instagram, Facebook, and Google Ads targeting lounge-goers.
• Optimize budget allocation to achieve maximum reach and return on investment.

Customer Feedback & Reputation Management

• Monitor and respond to reviews on Google, Yelp, and TripAdvisor to uphold a positive online reputation.
• Implement strategies to encourage patrons to leave positive feedback.

Website Management

• Update the lounge’s website with current promotions, events, and content to reflect the lounge’s atmosphere.
• Ensure mobile optimization and user-friendly navigation.

Requirements:

• Proven experience in digital marketing, preferably in hospitality or entertainment.
• Strong knowledge of social media platforms, content creation tools, and analytics.
• Experience with SEO, paid advertising, email marketing, and influencer partnerships.
• Excellent communication skills and ability to foster customer engagement.
• Creative mindset with attention to detail and strong project management abilities.