Digital Marketer at Faveremit

Job Description

• The Marketer is responsible for promoting Faveremit’s products and services, including virtual dollar cards, crypto trading, remittance, and gift card exchange, to drive brand awareness, user acquisition, and retention.
• The role involves creating impactful marketing campaigns, engaging content, and strategies that highlight Faveremit’s core value: “One App, Endless Opportunities.”

Key Responsibilities
Marketing Strategy & Execution:

• Develop and implement marketing strategies that increase brand visibility and attract new users to the Faveremit app.
• Plan, execute, and monitor digital marketing campaigns across social media, email, and search platforms.
• Identify target audiences and design tailored marketing messages that convert.
• Work with design and media teams to produce eye-catching graphics, videos, and promotional content.

Social Media & Content Management:

• Manage and grow Faveremit’s social media pages (Instagram, TikTok, X, Facebook, LinkedIn, YouTube).
• Create engaging posts, trends, and campaigns that boost community engagement and brand loyalty.
• Monitor analytics and insights to measure content performance and adjust strategies.
• Respond to comments, inquiries, and messages promptly to maintain positive customer relationships.

Brand Promotion & Partnerships:

• Collaborate with influencers, brand ambassadors, and affiliates to increase brand reach.
• Plan and execute offline marketing activities like campus activations, sponsorships, and events.
• Ensure all marketing materials align with Faveremit’s visual identity and tone.
• Build partnerships with tech and finance communities to promote Faveremit’s ecosystem.

Campaign Analysis & Reporting:

• Track performance of all marketing campaigns (CPC, conversions, engagement, retention).
• Prepare weekly and monthly reports showing marketing ROI and growth metrics.
• Suggest improvements and creative ideas for better campaign performance.

User Growth & Retention:

• Drive user sign-ups, referrals, and app downloads through targeted promotions.
• Develop loyalty programs and referral campaigns that encourage repeat use.
• Conduct user surveys and feedback sessions to understand customer needs and improve satisfaction.

Collaboration & Coordination:

• Work closely with the product, design, and customer support teams to ensure consistent brand messaging.
• Assist in developing ad copy, newsletters, and press releases.
• Support marketing events, app launch campaigns, and community outreach programs.

Key Skills & Attributes:

• Strong knowledge of digital marketing and social media advertising.
• Creative mindset with the ability to turn ideas into viral campaigns.
• Excellent communication and content creation skills.
• Data-driven approach with knowledge of Google Analytics, Meta Ads, or similar tools.
• Passion for fintech, crypto, and financial innovation.
• Ability to work independently and as part of a team.