Digital Marketer at eRecruiter Nigeria

Key Responsibilities:

Develop and Implement Digital Marketing Strategies:

• Design and execute comprehensive digital marketing plans to promote our blockchain products and services.
• Identify target audiences and create tailored marketing campaigns to reach and engage them effectively.

Content Creation and Management:

• Produce high-quality content, including blog posts, articles, social media updates, newsletters, and videos, to educate and engage our audience about blockchain technology and our offerings.
• Manage the content calendar and ensure timely publication across all digital channels.

Social Media Marketing:

• Develop and execute social media strategies to increase brand awareness and engagement on platforms such as Twitter, LinkedIn, Facebook, and Telegram.
• Monitor social media trends and adjust strategies accordingly to maximize impact.

SEO and SEM:

• Optimize website content for search engines to improve organic search rankings and drive traffic.
• Manage and execute paid search campaigns (Google Ads, Bing Ads) to generate leads and conversions.

Email Marketing:

• Develop and manage email marketing campaigns to nurture leads and keep our audience informed about updates, events, and promotions.
• Segment email lists and personalize content to enhance engagement and conversion rates.

Analytics and Reporting:

• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Provide actionable insights and recommendations to improve campaign effectiveness.

Collaboration and Coordination:

• Work closely with the product, design, and development teams to ensure marketing efforts align with product launches and updates.
• Collaborate with external partners, influencers, and industry experts to expand our reach and credibility.

Requirements

Key Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketer, preferably in the blockchain or tech industry.
• In-depth knowledge of digital marketing strategies, including SEO, SEM, social media, content marketing, and email marketing.
• Strong understanding of blockchain technology and its applications.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools and platf​orms (e.g., Google Analytics, SEMrush, Hootsuite, Mailchimp).
• Ability to analyze data and derive actionable insights.
• Creative thinker with a strategic mindset and a results-driven approach.
• Ability to work independently and collaboratively in a fast-paced environment.