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  • Posted: Jan 4, 2021
    Deadline: Jan 15, 2021
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    Madesoftlogic delivers one of the industry’s broadest portfolios of information technology, applications and business process solutions services to clients in the manufacturing; financial services; healthcare; communications, media and entertainment; energy; transportation; and consumer and retail industries; and to governments. As a technology and bu...
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    Digital Marketer / Content Creator

    Job Responsibilities

    • Lead the planning and execution of digital marketing strategies to promote all Madesoftlogic services to customers.
    • Plan, organize, and manage all e-mail campaigns, events, social media pages, and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
    • Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics, and social marketing.
    • Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts.
    • Interview and recruit new staff and onboard them.
    • Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
    • Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
    • Benchmark, measure, and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program, and future online marketing initiatives.
    • Cooperate with the web developers to make necessary changes in the website if necessary
    • Perform keyword research in coordination with Madesoftlogic business objectives to optimize existing content and uncover new opportunities
    • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
    • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
    • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

    Requirements

    • Candidates should possess relevant qualification with at least 1 year work experience

    Method of Application

    Interested and qualified candidates should send their CV to: recruitment@madesoftlogic.com using the "Job title" as subject of the email.

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