Digital Marketer & Content Creator at Domeo Resources International (DRI)

Main Function

• As the Digital marketer & content creator, you will be responsible for creating, reviewing and editing content for the company which will be published in the company's websites and social media pages.
• You will also be responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure.

Role Responsibilities

• Design and create engaging and SEO- friendly contents for the company’s website, email marketing and social media accounts, using tools like Canva, Affinity Design, and Mail Chimp
• Develop and execute marketing strategies for the organization
• Conduct research on keywords, hashtags, themes, topics, and online media opportunities that may benefit the company incorporating them into the content to achieve maximum viewership
• Plan and direct marketing campaigns
• Provide accurate reports on website and campaigns, in order to optimize performance and make recommendations for improvement
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Maintain consistency in content and ensure alignment with the company’s history and plans
• Identify customers’ needs in relation to the company and write content to cater those needs
• Update the website, social media and content pages periodically.
• Effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising
• Perform other duties as assigned.

Qualifications

• A Degree in the Social Sciences or relevant field.
• Minimum of 2 years hands-on experience in a similar role.

Competence / Skills:

• Proficiency in using tools like Canva, Affinity Design, and Mail Chimp
• Proficiency in Photoshop, Corel draw and other design packages in creating content
• Exceptional Creativity and Innovation
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
• Ability to pay attention to detail along with a creative mind
• Developed team working skills to collaborate with various departments and work in alignment with them
• Ability to maintain consistency in their content writing
• Ability to understand and cater to the needs of customers and discover the potential markets for the company
• Excellent time management and planning skills to ensure meeting deadlines
• Have an understanding of UI/UX design
• Have an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market
• Ability to communicate the message in simple and beautiful language which will attract audience
• Experience with digital publishing and generating traffic and leads for new business.
• Critical thinking and problem-solving skills
• Excellent written, editing and oral communications in English language
• Excellent graphic design skills.
• Proficiency in Microsoft Office Suites.

Behavioural Qualities / Other Competences:

• Excellent attention to details
• High level of professionalism and work ethics
• Proactive identification and elimination of inefficiencies
• Goal, quality and excellence orientation
• Ability to translate objectives into everyday activities.
• Ability to solve problems, continuously improve and adapt the ideas of others
• Passionate, enthusiastic and inquisitive with strong appetite for growth.