Digital Marketer / Business Development Executive at PG Consulting Limited

Job Summary

• Our client is looking to hire a competent Digital Marketer who has a firm grasp of current marketing tools and strategies, and who is able to lead integrated digital marketing campaigns from concept to execution.
• The role is saddled with the responsibility of maintaining and increasing online presence and sales by working on various marketing campaigns, researching, and strategizing with other team members

Responsibilities

• Social media management.
• Planning and executing all digital marketing campaigns, including SEO/SEM, email marketing, and social media Marketing.
• Designing, building, and maintaining social media presence.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

Qualifications

• 2-3 years of experience in Digital Marketing / Business growth.
• Proficiency in Graphic designs.
• Understanding of web publishing requirements.
• Excellent communication and writing skills in English.
• Proven work experience as a social media manager.
• Hands-on experience in content management.
• Excellent copywriting skills.
• Solid knowledge of SEO, keyword research, and Google Analytics.