Digital Marketer at Archware Technologies International Limited

The Role

Your Responsibilities Will Include

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Driving performance marketing via Display Ads.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Working on app store optimisation.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
• Designing and developing a strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Profile

Skills Required

• You have at least 1 year of experience ideally in Digital Marketing within the IT industry.
• Experience in App Marketing, Employer Branding, Social Media / Viral Marketing and Performance marketing would be a strong advantage.
• You are highly goal driven and work well in fast-paced environments
• You enjoy finding creative solutions to problems
• You are adaptable and thrive in changing environments