Digital marketer and Content Creator at Domeo Resources International (DRI)

Reports To: Managing Director

Main Function

As the Digital marketer & content creator, you will be responsible for creating, reviewing and editing content for the company which will be published in the company's websites and social media pages. You will also be responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure.

Role Responsibilities

• Design and create engaging and SEO- friendly contents for the company’s website, email marketing and social media accounts, using tools like Canva, Affinity Design, and Mail Chimp
• Develop and execute marketing strategies for the organization
• Conduct research on keywords, hashtags, themes, topics, and online media opportunities that may benefit the company incorporating them into the content to achieve maximum viewership
• Plan and direct marketing campaigns
• Provide accurate reports on website and campaigns, in order to optimize performance and make recommendations for improvement
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Maintain consistency in content and ensure alignment with the company’s history and plans
• Identify customers’ needs in relation to the company and write content to cater those needs
• Update the website, social media and content pages periodically
• Effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising
• Perform other duties as assigned

Competence/Skills

• Proficiency in using tools like Canva, Affinity Design, and Mail Chimp
• Proficiency in Photoshop, Corel draw and other design packages in creating content

• Exceptional Creativity and Innovation
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
• Ability to pay attention to detail along with a creative mind
• Developed team working skills to collaborate with various departments and work in alignment with them 
• Ability to maintain consistency in their content writing 
• Ability to understand and cater to the needs of customers and discover the potential markets for the company 
• Excellent time management and planning skills to ensure meeting deadlines
• Have an understanding of UI/UX design
• Have an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market
• Ability to communicate the message in simple and beautiful language which will attract audience
• Experience with digital publishing and generating traffic and leads for new business.
• Critical thinking and problem-solving skills
• Excellent written, editing and oral communications in English language
• Excellent graphic design skills
• Proficiency in Microsoft Office Suites

Behavioural Qualities/ Other Competences

• Excellent attention to details
• High level of professionalism and work ethics
• Proactive identification and elimination of inefficiencies
• Goal, quality and excellence orientation
• Ability to translate objectives into everyday activities
• Ability to solve problems, continuously improve and adapt the ideas of others
• Passionate, enthusiastic and inquisitive with strong appetite for growth

Experience/Qualifications

• A degree in the Social Sciences or relevant field.
• Minimum of 2 years hands-on experience in a similar role