Digital Lead at Octoplus Marketing

RESPONSIBILITIES

• Create and implement digital marketing strategies across multiple platforms to drive brand visibility and business growth.
• Lead, mentor, and manage the digital team to execute campaigns effectively.
• Oversee the planning, execution, and optimization of digital campaigns to maximize performance and ROI.
• Analyze campaign performance using analytics tools and adjust strategies based on data insights.
• Manage and allocate the digital marketing budget to ensure cost-efficiency and maximum impact.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years experience in digital marketing, with at least 1 year in a leadership role.
• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Expertise in digital analytics tools (Google Analytics, Adobe Analytics, etc.) and campaign optimization.
• Experience in managing and allocating digital marketing budgets.