Digital Lead at First Excelsia

Job Responsibilities:

• Creating and implementing digital marketing strategies across multiple platforms to drive brand visibility and business growth.
• Demonstrating strong storytelling skills to effectively communicate ideas, concepts, and messages in a compelling and engaging manner across various platforms and mediums.
• Leading, mentoring, and managing the digital team to execute campaigns effectively.
• Overseeing the planning, execution, and optimization of digital campaigns to maximize performance and ROI.
• Analyzing campaign performance using analytics tools and adjust strategies based on data insights.
• Managing and allocating the digital marketing budget to ensure cost-efficiency and maximum impact.
• Optimizing website and content for search engines (SEO) to drive organic traffic.
• Collaborating with content creators to develop engaging, brand-aligned digital content.
• Demonstrating strong storytelling skills to effectively communicate ideas, concepts, and messages in a compelling and engaging manner across various platforms and mediums.
• Working with cross-functional teams (sales, product, creative) to align digital strategies with company objectives.
• Staying updated on digital marketing trends, tools, and technologies to maintain innovative strategies.
• Using customer insights to tailor digital campaigns that resonate with target audiences.

Person Specification:

• Bachelor\'s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years with at least 2 years in a leadership role.
• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Expertise in digital analytics tools (Google Analytics, Adobe Analytics, etc.) and campaign optimization.
• Experience in managing and allocating digital marketing budgets
• Excellent leadership and team management skills.
• Strong communication and collaboration abilities to work with cross-functional teams.
• Proficient in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Hootsuite, etc.).
• Ability to analyze data, draw insights, and make data-driven decisions.
• Up-to-date with the latest trends, technologies, and best practices in digital marketing.