Digital Executive Assistant at Choice Dental

Essential Responsibilities

• Monitor referrals and give biweekly reports to the Managing Dentist. Ensure gifts are delivered to Patients who give quality referrals.
• Spearhead recall of leads from social media and digital campaigns
• Support the provision of a customer-focused practice and seamless patient journey that assists in attracting, satisfying and retaining patients
• Ensure the efficient operation of the patient referral and testimonial procedures and work with staff as well as liaise with other practices to ensure a regular supply of referred patients.
• Advice staff and management on best practices and procedures for better quality service delivery and customer satisfaction
• Obtain & review patient feedback via patient survey as necessary
• Record Videos: Capture high-quality videos during dental procedures, testimonials, and other relevant activities.
• Edit videos for clarity, impact, and educational value.
• Post and reply to comments and questions across social platforms like Facebook, Instagram, and LinkedIn.
• Engage with walk-in patients, update their files with relevant information, and ensure a smooth patient experience.
• Develop and maintain a social media calendar to ensure consistent posting and engagement.
• Assist the CEO with scheduling, correspondence, and other administrative tasks.
• Monitor and report on social media metrics to gauge effectiveness.
• Develop a content strategy that aligns with the clinic’s goals and target audience.
• Work closely with the dental and administrative teams to coordinate social media activities and patient interactions.
• Others may be assigned

Person Specification

• Bachelor’s Degree in Marketing, Communications, or a related field.
• At least 2 years of experience in social media management and 1 year in an executive assistant role.
• Efficient and Customer-focused
• Driven and self-motivated
• Flexible and Proactive

Knowledge and Skill Requirement:

• Proficiency in video recording and editing software - Canva, Capcut
• Familiarity with social media management tools like Hootsuite or Buffer.
• Basic understanding of Google Analytics and social media metrics.
• Proficiency in Microsoft Office Suite for administrative tasks.
• Good Communication and Presentation Skills

KPIs:

• Engagement Rate: Increase social media engagement by 10% quarterly.
• Patient Satisfaction: Maintain a patient satisfaction rate of 90% or higher.
• Task Completion: Complete 100% of assigned tasks on or before deadlines.
• CEO Satisfaction: Receive positive quarterly reviews from the CEO for administrative support.