Digital & Email Marketer (Product Growth & Revenue Performance) at Uniccon Group

Job Purpose

• The Digital & Email Marketer is responsible for driving measurable business growth through digital channels by generating qualified leads, improving customer acquisition, and contributing directly to revenue.
• This role is highly performance-driven and target-based, requiring a disciplined, data-led professional who can translate marketing activities into clear commercial outcomes.
• The role also ensures strong alignment between marketing execution and sales results, with a clear focus on accountability and continuous performance improvement.

Responsibilities
Lead Generation & Customer Acquisition:

• Develop and execute digital marketing strategies to generate qualified leads across multiple channels
• Manage paid and organic campaigns to drive high-quality traffic and conversions
• Continuously optimize campaigns to improve cost per lead (CPL) and acquisition efficiency
• Ensure all marketing efforts are aligned to clearly defined lead and acquisition targets

Email Marketing & Conversion:

• Design and execute email campaigns focused on lead nurturing and conversion
• Build automated workflows to move prospects through the sales funnel effectively
• Segment audiences to ensure targeted, relevant, and high-converting communication
• Optimize email performance through testing and continuous improvement

Revenue Contribution & Sales Alignment:

• Work closely with Sales/Business Development teams to ensure marketing-generated leads convert to revenue
• Align campaigns with sales priorities and revenue targets
• Track and report on marketing-attributed revenue and pipeline contribution
• Support conversion optimization initiatives to improve lead-to-customer conversion rates

Campaign Performance & Optimization:

• Plan, execute, and continuously improve digital campaigns based on performance data
• Identify underperforming campaigns and implement corrective actions quickly
• Conduct A/B testing and experimentation to improve results across all channels
• Ensure all campaigns are results-driven, measurable, and optimized for ROI

Analytics, Reporting & Accountability:

• Track, analyze, and report on key performance metrics including:
  • Leads generated
  • Conversion rates
  • Cost per acquisition (CPA)
  • Revenue contribution
• Maintain clear and accurate reporting on campaign performance and customer engagement
• Provide weekly and monthly performance reports with actionable insights
• Ensure full visibility of marketing impact on business outcomes

Continuous Improvement & Performance Management:

• Take ownership of performance gaps and implement structured improvement actions
• Apply data-driven insights to refine strategies and improve outcomes
• Maintain a high level of accountability for meeting defined targets
• Proactively identify opportunities to improve efficiency and effectiveness.

Performance Expectations (KPIs & Targets)
This role operates under a strict performance management framework, with clear expectations to address the following critical areas:
Lead Generation Targets:

• Generate a consistent volume of qualified leads from digital channels (monthly targets defined)
• Achieve agreed cost per lead (CPL) benchmarks
• Ensure leads meet quality standards for conversion.

Customer Acquisition & Conversion Targets:

• Improve lead-to-customer conversion rates
• Deliver measurable growth in customer acquisition numbers
• Support Sales in achieving conversion and pipeline targets.

Revenue Contribution Targets:

• Demonstrate direct and traceable revenue impact from marketing activities
• Contribute to monthly and quarterly revenue targets
• Improve marketing ROI across all campaigns.

Campaign Performance & Reporting Targets:

• Maintain accurate, timely, and transparent reporting on all campaigns
• Deliver weekly performance updates and monthly reports
• Ensure all marketing activities are data-backed and performance-driven.

Key Performance Improvement Focus Areas
To address prior performance gaps, success in this role will require:

• Consistent generation of qualified leads from digital channels
• Clear and measurable revenue contribution from marketing efforts
• Strong alignment between marketing activities and sales outcomes
• Improved visibility, tracking, and reporting of campaign performance.

Qalifications & Experience

• Bachelor’s Degree in Marketing, Business, or related fields
• 3 - 5 years of experience in digital and email marketing
• Proven track record of delivering measurable results in lead generation and revenue growth
• Experience working in target-driven, performance-managed environments.

Technical Skills

• Proficiency in:
  • Email marketing and automation tools (e.g., Mailchimp, HubSpot)
  • Digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
  • Analytics tools (Google Analytics, CRM systems)
• Strong understanding of:
  • Conversion optimization
  • Sales funnel management
  • Campaign performance tracking.

Core Competencies:

• Strong results orientation and accountability
• Data-driven decision-making
• Analytical thinking and problem-solving
• Execution discipline and attention to detail
• Effective collaboration with sales and cross-functional teams.