Digital Design and Communications Analyst at Norrenberger Financial Group

Job Description

• The Digital Designer and Communication Analyst is responsible for the strategic development of relevant and impactful graphical internal and external contents about the brand and its subsidiaries.
• Manage the social media accounts of the company, support in organizing and implementing brand positioning events and product launch.

Responsibilities
Graphic Design:

• Develop and Design outstanding marketing materials for both online and offline projects
• Aid all departments with design work – product flyers, account opening forms, business cards for staff, product brochures, Roll up banner, billboard banner, T-shirt mock ups, e.t.c.
• Assist the IT department on Website redesign and UI/UX designs of all web and mobile platforms.
• Produce high quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, sitemaps and prototypes.
• Provide assistance and guidance on the implementation of UX research methodologies and testing activities to analyze and predict user behaviour.
• Create Graphic designs and messages that aligns with the brand as directed by the Digital Marketing and Brand Communications Manager
• Develop and Conceptualize a comprehensive UI/UX design strategy for the brand

Digital Marketing Communication:

• Implement and maintain a comprehensive social media presence for the company on all relevant social media platforms
• Monitor and identify trends in Nigeria social media, market intelligence and insight to support effective strategies, plans and audience reach
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Support marketing and advertising activities to ensure consistency with product line strategy
• Identify, build relationships and pro-actively engage with bloggers, social media influencers, bloggers and on-line commentators
• Compile monthly reports detailing broadcast, tracking mentions, trends/engagement levels with analysis of data to inform future online presence and approach.
• Provide corporate returns (metrics) as required on our social media / digital reach, channels, audiences and digital engagement figures.
• Develop content covering Social Media Marketing / Management
• Ensure that all content or language published to our social media platforms adheres to the company’s guidelines
• Prepare and control the quality of job advert designed on behalf of the company (internally/externally)
• Provide feedback and insight of complaints and enquiries on the company's social media platforms

Requirements

• Bachelor's Degree with a minimum of 3 years relevant work experience.