Digital Coordinator at Global Profilers

PURPOSE OF ROLE

• The Digital Coordinator will be responsible for managing various digital platforms, coordinating online marketing campaigns, managing the creation and successful implementation of campaign activities across a wide range of platforms, including email, web, and supporting digital projects within the organization.
• This role requires strong organizational skills, digital marketing knowledge, and the ability to collaborate with cross-functional teams to achieve strategic objectives.

KEY RESPONSIBILITIES

Digital Platform Management

• Manage and maintain the organization's website, ensuring content is up-to-date, relevant, and optimized for search engines.
• Oversee social media channels, including content creation, scheduling, and engagement to enhance brand visibility and engagement.
• Monitor website and social media analytics to track performance and identify areas for improvement.
• Coordinate with web developers, designers, and content creators to implement website updates and enhancements.

Online Marketing Campaign Coordination

• Collaborate with marketing team to develop and execute digital marketing campaigns across various channels, including email, social media, and display advertising.
• Create and deploy email marketing campaigns, including segmentation, scheduling, and tracking of results.
• Assist in the creation of digital advertising materials, such as banners, landing pages, and ad copy.

Content Creation and Management

• Generate engaging content for digital platforms, including short videos, website copy, blog posts, social media updates, and email newsletters.
• Ensure all digital content aligns with brand guidelines and messaging strategies.
• Coordinate with internal stakeholders to gather content requirements and approvals.

Digital Project Support

• Assist in the planning and execution of digital projects, such as website redesigns, app development, and digital tool implementations.
• Coordinate project timelines, resources, and deliverables to Role Profile Description ensure timely completion.
• Provide support for testing, troubleshooting, and user training during project implementation phases.
• Data Analysis and Reporting
• Analyze digital marketing metrics and campaign performance data to generate insights and recommendations for optimization.
• Prepare regular reports on key performance indicators (KPIs) to stakeholders, highlighting successes, challenges, and opportunities for improvement.
• Utilize data-driven insights to inform future digital marketing strategies and tactics.

SKILLS & KNOWLEDGE

• Graphic design & Content Creation
• Excellent typography skills and design expertise, Creative thinking
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Ability to develop engaging content for Web Management
• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Knowledge of HTML/CSS and basic web development principles Efficiency & planning
• Ability to create rules and establish/update procedures.
• Creative and production processes understanding and can-do spirit in order to follow production deadlines
• Teamwork & communication skills
• Ability to respond positively and calmly to shifting priorities, demands and timelines.
• Good verbal and written communications skills. Demonstrated ability to communicate and present layouts to stakeholders.
• Understanding of the creative process and working as a team member in order to develop the best results

QUALIFICATION & EXPERIENCE

• Bachelor’s degree in marketing, Communications, or related field.
• 2+ years of experience in digital marketing or related role.
• Proficiency in content management systems (CMS), email marketing platforms, website management and social media management tools.
• Strong understanding of digital marketing principles, including SEO, SEM, email marketing, and social media marketing.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Detail-oriented with strong organizational and project management skills.
• Ability to work effectively in a fast-paced, collaborative environment.