Digital Channels Officer at Owens and Xley

Roles and Responsibilities

• Create content pillars to help with building an overall strategy.
• Work with the marketing manager to create marketing strategies for the brand.
• Curate trendy and relatable content.
• Work with the marketing manager to create content calendars.
• Plan and coordinate photoshoots, take pictures of people/outfits and edit them.
• Create and edit video content on digital channels e.g. reels, Instagram stories, etc.
• Prepare monthly newsletters, broadcast messages and create content for email marketing.
• Develop and manage digital marketing campaigns.
• Manage and run ads.
• Coordinate online advertising, regularly review and amend keywords to optimize performance.
• Manage the company website and track the website traffic flow and provide internal reports to be reviewed by the marketing manager.
• Respond to inquiries and orders across company-approved platforms.
• Upload images and videos on all social media platforms.
• Stay abreast with the latest trends in online marketing.
• Perform all other tasks as assigned.

Requirements

• 3 to 5 years work experience.
• A Bachelor’s degree in Digital Marketing, Business Administration, or related field.
• Proven experience carrying out impactful digital campaigns that drive valuable results
• Solid understanding of paid media landscape, including new/shifting platforms and solutions
• Willingness and ability to stay up-to-date on new digital marketing trends and opportunities
• Highly organized with an ability to manage resources and budgets
• Strong communication skills – written and verbal
• Highly organized and capacity to manage multiple projects simultaneously
• The ideal candidate is Google Analytics certified
• You are metric-driven and have the ability to draw insight from complex marketing data
• Confident with a dynamic personality
• Analytical and data-driven – can track the ROI of paid channels